Australian music faces a new low in streaming share. The national campaign Ausify returns for its second year
Why Australian music is losing ground
Ausify, a nationwide initiative to boost the visibility of Australian music, relaunched on Monday, November 2. The campaign runs for one month. It kicks off against a troubling trend. Local music now accounts for just 8.5% of all audio streamed in Australia. This figure comes from APRA AMCOS’s latest Year in Review, released in October. The report recorded a 37.5% decline in local content.
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The decline reflects a broader shift in listener habits. Global catalogs dominate streaming platforms. Local artists struggle to compete with international labels. Ausify aims to reverse this by promoting homegrown talent. The campaign features a lineup of prominent Australian musicians. Ben Lee, Missy Higgins, and Budjerah are among the artists supporting the effort. Their participation signals strong industry backing. The initiative targets both listeners and industry stakeholders. It seeks to make Australian music more visible in everyday listening.
What does the future hold for local music?
The return of Ausify signals renewed hope for the sector. However, the 37.5% drop in local content share is a serious warning. If the trend continues, Australian music risks becoming a niche category. The campaign’s success will depend on sustained listener engagement. Industry experts warn that visibility alone is not enough. Distribution and marketing investment must also increase. The next 12 months will be critical. If local share does not recover, further structural changes may be needed.
How much of streaming is Australian music? Just 8.5% of all audio streamed in Australia is local music. This is a 37.5% decline from the previous period.
Frequently Asked Questions
Who is involved in Ausify? The campaign features Ben Lee, Missy Higgins, and Budjerah. These artists support the one-month initiative.
When does Ausify run? It launched on Monday, November 2. The campaign lasts for one month.
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