Navigating Disney's Streaming Wars and Corporate Turmoil
Former Disney CEO Bob Iger has announced his second memoir, One Last Time,which will chronicle his second tenure leading the entertainment giant. The book, co-written with Dan Schwerin, is scheduled for release on March 2, 2027, by Penguin Random House.
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Five Terrifying 2026 Horror Films You Can Stream at Home This HalloweenIger previously published The Ride of a Lifetimein 2019, covering his first extended period as Disney's CEO. His return to the role in 2022 came amid significant challenges for the company, including streaming losses and leadership changes. The new book promises an unfiltered account of those turbulent years.
Penguin Random House describes One Last Timeas the candid inside story of the sometimes bumpy, never boringsecond chapter of Iger's career. His return followed the ousting of Bob Chapek, and he was tasked with stabilizing a company grappling with massive debt from acquisitions and underperforming streaming services. The memoir is expected to address major decisions including the controversial Florida legislation dispute and cost-cutting measures that reshaped Disney's operations.
What Made This Second Tenure So Challenging?
Iger's second stint began with immediate pressure to reverse declining stock performance and restore investor confidence. The company faced subscriber losses across Disney+ and Hulu, while production costs soared. His leadership also coincided with intense cultural debates, particularly around Florida's Don't Say Gaybill, which sparked boycotts and internal employee protests. The book will likely explore how these external pressures influenced strategic decisions and corporate culture.
The memoir arrives as Disney continues transitioning under new CEO Bob Chapek's successor, with Iger having stepped down again in late 2023. His reflections may offer insight into the company's future direction and the lasting impact of his leadership style.
Frequently Asked Questions
What time period does One Last Timecover? The book focuses on Iger's second tenure as Disney CEO from 2022 to 2023, including his return to stabilize the company after Bob Chapek's departure.
Who is co-authoring the book with Iger? Dan Schwerin, a veteran journalist and writer, is collaborating with Iger on the memoir, bringing experience from his work covering corporate America.
Why was the release date pushed to March 2027? While initially expected earlier, the March 2027 release allows for comprehensive coverage of Iger's complete second chapter and provides time for thorough editing and fact-checking of sensitive corporate details.