How Will the New Screens Impact Local Economies?
A landmark partnership between CJ 4DPlex and B&B Theatres will see the flagship Grand Screen in Missouri receive three state‑of‑the‑art large‑format auditoriums. The first of these will be a ScreenX theater, followed by a 4DX screen, and a third premium large‑format venue. Construction is slated to finish by the end of the year, positioning the venue as a regional entertainment leader.
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The addition of ScreenX and 4DX formats is expected to draw moviegoers seeking novel viewing experiences. ScreenX projects images onto the side walls, creating a 270‑degree panoramic view, while 4DX adds motion seats, wind, and scent effects to enhance realism. By offering both technologies, B&B Theatres aims to differentiate itself from competitors and cater to families, teens, and tech enthusiasts alike. The new screens will also support higher ticket prices, boosting revenue streams for the theater chain.
The project will involve significant upgrades to the existing infrastructure, including reinforced sound systems, advanced projection units, and upgraded seating. CJ 4DPlex’s team will conduct on‑site training for B&B staff to ensure smooth operation. The partnership also includes a marketing campaign that will highlight the unique features of each format, targeting local communities and regional film festivals.
Frequently Asked Questions
The installation is projected to create short‑term construction jobs and long‑term employment opportunities for technicians and customer service staff. Local businesses may benefit from increased foot traffic during peak movie times. Additionally, the enhanced cinema experience could attract tourism to the area, encouraging visitors to stay in nearby hotels and dine at local restaurants. B&B Theatres plans to collaborate with regional film festivals to showcase independent and international films, further boosting cultural engagement.
The project aligns with broader industry trends toward immersive cinema, as audiences increasingly seek experiences beyond traditional screens. By investing in cutting‑edge technology, B&B Theatres positions itself at the forefront of this shift, potentially influencing other exhibitors to adopt similar upgrades.
What is the timeline for the completion of the new screens? Construction is expected to finish by the end of the year, with each screen opening sequentially to minimize disruption.
Will the new formats be available for all movie releases? ScreenX and 4DX will be offered for selected releases that support the technology, while the third large‑format screen will screen mainstream titles.
How will ticket pricing change with the new installations? Premium formats will command higher ticket prices, reflecting the enhanced experience, but standard screenings will remain priced competitively to maintain accessibility.